Why Core Web Vitals matters for high-ticket B2B
B2B buyers evaluate credibility quickly. Slow LCP, layout shifts, and delayed interactions increase bounce risk during critical first-touch sessions.
LCP improvements that actually move the needle
Prioritize above-the-fold rendering: compress hero media, defer non-critical scripts, and preload only assets essential to first paint stability.
INP optimization for complex pages
Reduce main-thread blocking by splitting JS bundles, minimizing third-party scripts, and replacing heavy interaction handlers with lighter patterns.
CLS control in component-driven UIs
Reserve fixed dimensions for images, embeds, and dynamic modules. Prevent late-loading UI blocks from pushing core conversion content.
Monitoring strategy after launch
Use field data and periodic audits to catch regressions. CWV should be tracked as a release KPI, not as a one-time fix.