Identify where users drop off
Map the checkout funnel step-by-step to detect the exact stage where users abandon. Prioritize fixes by impact and traffic volume.
Reduce unnecessary steps
Keep checkout compact. Remove optional distractions, simplify forms, and reduce cognitive load in shipping and billing flows.
Strengthen trust at payment stage
Add clear payment security indicators, delivery expectations, and return policy summaries where users decide whether to complete the order.
Design for mobile checkout first
Most stores lose conversion on mobile UX details. Ensure large tap targets, autofill-friendly fields, and predictable keyboard behavior.
Iterate with controlled experiments
Apply measurable experiments: button copy, field order, guest checkout emphasis, and progress indicators. Keep only winning variants.