Crawl and indexation fundamentals
Keep robots directives clean, avoid mixed canonical signals, and maintain a reliable XML sitemap updated with public landing pages.
Page architecture for intent matching
Align page topics with search intent clusters. Each core service should have a dedicated URL with clear semantic headings and internal links.
Structured data for clarity
Use Organization, Service, Breadcrumb, and relevant page schemas to clarify business context and page purpose for search engines.
Performance and rendering reliability
Fast, stable rendering helps both rankings and conversion quality. Track CWV, reduce script overhead, and optimize media delivery.
Global targeting without signal conflicts
Keep language and locale metadata consistent across all pages. Avoid mixed hreflang or locale tags that dilute relevance signals.